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YMCA Florida drowning campaign
Research showed that children under 5 died from drowning in Florida more than any other state. As a state that's surrounded by water, it's vital for children to learn to swim and for caregivers to learn water safety tips that can help prevent drowning. We helped the Florida Alliance of YMCAs create an engaging campaign that helped educate parents, caregivers and children about the importance of water safety as well as recruit lifeguards to help save lives.
This campaign kicked off in March 2023 and will run through the end of the summer. Measurements will include swim lesson signups, traffic to our landing page and click-rates on digital banners.
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