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Zoo Atlanta's African Savanna

Zoo Atlanta's African Savanna exhibit went through a complete renovation. Zoo Atlanta wanted a campaign that captured what life was like on the African Savanna. We created three different launch campaign ideas and while this wasn't the one that they chose, it was our favorite. Roam Wild invited guests to let their imagination roam much like life on the Savanna does.

We created a full blown campaign from outdoor and print ads to digital display and social media contests.

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